Portfolio & Operating Structure

TapLoop operates two arms.

One is an external growth partner for dental and med spa practices. The other is an internal ad operations and analytics function for the parent company's portfolio of owned businesses.

Arm 01 — External

Client Services

Growth-partner marketing for dental practices and med spas. One team handles the full stack so practice owners don't have to juggle five vendors.

  • Custom website builds
  • SEO & Google Maps ranking
  • AI voice receptionists & booking
  • Review reputation & recall campaigns
  • Paid ad management (Google, Meta)
See Services
Arm 02 — Internal

Portfolio Analytics

Internal ad operations, analytics, and automation for the parent company's owned businesses. This arm is not available for external hire — it exists to run paid media and reporting across the portfolio's hospitality and resort properties.

  • Google Ads & Meta Ads management across owned entities
  • Consolidated reporting & attribution
  • Booking & lead automation pipelines
  • Channel testing for short-term stays & long-term furnished leasing
Internal use only — not a client offering
Current Portfolio Properties

Properties the internal arm operates.

Why the two arms stay separate.

Client Services operates on a retainer model for outside practices. Portfolio Analytics exists purely to run paid media, analytics, and automation for the parent company's owned properties. Data, ad accounts, and reporting are kept in distinct environments for each arm.